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100Million Challenge Puts Hövding On The Global Map

Udgivet1 gang : 07/07/2016 – 07:59

​Earlier this year, Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. Hövding were selected and the result was Give a Beep, a campaign which saw London’s cyclists report potential or actual hazards on the city’s roads directly to the mayor, Sadiq Khan, via a digital button.
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